Before screenshot of Vine's website, built with Wordpress.com
After screenshot of Vine's website, built in Webflow
Vine recently underwent an incredible brand identity refresh, complete with new brand colors, a new logo, and many print products to match. The only inconsistency left with their visual identity was within their online presence. Their new brand colors were nowhere to be found on their website and a lot of the graphic elements in their print branding were also absent.
While they were still uncertain about their ability to keep up with the volume of orders that e-Commerce would provide, Vine wanted the choice to turn on and off online ordering when they chose to. A huge goal of this project was to give them the ability to make use of e-Commerce features and turn them on and off when needed. The flexibility this offers was greatly important to them.
In the past, Vine had only ever showcased their products online in a written, text-only menu. For the first time, they needed a full set of stylish, high-quality images of their products to really show off what they do best.
We worked together to set up a food product photoshoot and spent the day photographing their most beautiful loaves of bread, pastries, and lunch items — followed by a party where we ate the food we had just shot! I directed the layout of the shots, took the photos, and edited them afterwards.
e-Commerce backend of Webflow
Webflow was a fantastic choice for multiple reasons. It had an easy front-end for client edits, excellent customization options for the designer/developer, and competitive pricing for it's e-Commerce feature. A lot of thought went into the way we could use Webflow e-Commerce feature for Vine, which would end up being a system where users could order an item 24 hours in advance and pick it up the next day with ease.
